The manual of strategic planning for museums
著者
書誌事項
The manual of strategic planning for museums
AltaMira Press, c2007
- : [hbk.]
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注記
Includes bibliographical references (p. 145-148) and index
内容説明・目次
内容説明
While some view strategic planning with trepidation, it is one of a museum's strongest tools for improving quality, motivating staff and board members, adapting to environmental changes, and preparing the groundwork for future initiatives. The Manual of Strategic Planning for Museums offers proven methods for successful strategic planning in museums from two experienced leaders in the field.
目次
Chapter 1 WHY Conduct a Strategic Plan?
Chapter 2 WHO: The Structure of Strategic Planning
Chapter 3 HOW: The Methods of Strategic Planning
Chapter 4 From Problems to Strategies
Chapter 5 The Strategic Planning Retreat
Chapter 6 Writing the Plan
Chapter 7 Implementing the Plan
Chapter 8 Evaluating the Plan
Chapter 9 Conclusion: What Can Go Wrong and How to Fix It
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