The manual of strategic planning for museums

書誌事項

The manual of strategic planning for museums

Gail Dexter Lord And Kate Markert

AltaMira Press, c2007

  • : [hbk.]

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注記

Includes bibliographical references (p. 145-148) and index

内容説明・目次

内容説明

While some view strategic planning with trepidation, it is one of a museum's strongest tools for improving quality, motivating staff and board members, adapting to environmental changes, and preparing the groundwork for future initiatives. The Manual of Strategic Planning for Museums offers proven methods for successful strategic planning in museums from two experienced leaders in the field.

目次

Chapter 1 WHY Conduct a Strategic Plan? Chapter 2 WHO: The Structure of Strategic Planning Chapter 3 HOW: The Methods of Strategic Planning Chapter 4 From Problems to Strategies Chapter 5 The Strategic Planning Retreat Chapter 6 Writing the Plan Chapter 7 Implementing the Plan Chapter 8 Evaluating the Plan Chapter 9 Conclusion: What Can Go Wrong and How to Fix It

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