A path analysis of personality and its influence on brand choice

Author(s)

• Reidenbach, R. Eric

Bibliographic Information

A path analysis of personality and its influence on brand choice

Reidenbach, Richard Eric

University Microfilms International, c1979

Note

Reprint of the author's thesis (Ph.D.) -- Michigan State University, 1979

"8020733" -- T.p

Printed by University Microfilms International in 1984

Details

• NCID: BB11852568
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: xii, 190 p.
• Size: 21 cm
• Classification:
  • DC : 658.83
• Subject Headings:
  • LCSH : Personality
  • LCSH : Influence (Psychology)
  • LCSH : Brand choice
  • LCSH : Consumers' preferences