A path analysis of personality and its influence on brand choice

著者

• Reidenbach, R. Eric

書誌事項

A path analysis of personality and its influence on brand choice

Reidenbach, Richard Eric

University Microfilms International, c1979

注記

Reprint of the author's thesis (Ph.D.) -- Michigan State University, 1979

"8020733" -- T.p

Printed by University Microfilms International in 1984

• NII書誌ID(NCID): BB11852568
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: xii, 190 p.
• 大きさ: 21 cm
• 分類:
  • DC : 658.83
• 件名:
  • LCSH : Personality
  • LCSH : Influence (Psychology)
  • LCSH : Brand choice
  • LCSH : Consumers' preferences