Strategic marketing problems : cases and comments

Author(s)

• Kerin, Roger A.
• Peterson, Robert A.

Bibliographic Information

Strategic marketing problems : cases and comments

Roger A. Kerin, Robert A. Peterson

Pearson, c2013

13th ed., International ed

Note

"Pearson international edition" -- p. 4 of cover

Includes indexes

Details

• NCID: BB11911703
• ISBN:
  • 9780273768944
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, [Mass.] ; Tokyo
• Pages/Volumes: 743 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.135
  • DC23 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making -- Case studies
  • LCSH : Marketing -- Management -- Case studies