Giorgio Armani : empire of the senses

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Bibliographic Information

Giorgio Armani : empire of the senses

John Potvin

Ashgate, c2013

  • : hbk

Available at  / 5 libraries

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Note

Includes bibliographical references (p. [365]-375) and index

Description and Table of Contents

Description

Exploring 35 years of creative output, this richly illustrated book offers an unprecedented look into Giorgio Armani's unique aesthetic, corporate and cultural strategies. More than any other designer, Armani best represents the global success of the 'Made in Italy' label. His impact is palpable not simply in women's fashion and red carpet glamour, but is also inseparable from the evolution of the menswear industry. Written in a lively and accessible style, the book includes thoughtful and provocative chapters exploring: the evolution of the man's suit; boutique culture in a global reality; the influence of Orientalism; the designer's ambivalent relationship with the fashion press; the business of vertical branding; the use of the evening dress to construct the house's history; power dressing for the modern woman; the relationship between textiles, film and the contours of masculinity; the continued dialogue with early twentieth-century aesthetics; as well as the spaces and bodies of the theatre of fashion. The first holistic and critical investigation of one of the most influential fashion houses in the world, Giorgio Armani: Empire of the Senses is a must read for anyone interested in the history and theories of fashion.

Table of Contents

  • Contents: Introduction: Made in Milan
  • Armani/mystique: building empire
  • Armani/America: haptic pleasures
  • Armani/industry: fashioning finance
  • Armani/menswear: tailoring masculinity
  • Armani/womenswear: hybrid modernity
  • Armani/space: boutique cultures
  • Armani/theatre: in the 'church of Armani'
  • Select bibliography
  • Index.

by "Nielsen BookData"

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