Bibliographic Information

Focus group research

edited by Graham R. Walden

(Sage benchmarks in social research methods series)

SAGE, 2012

  • : set
  • v. 1
  • v. 2
  • v. 3
  • v. 4

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Includes bibliographical references

Description and Table of Contents

Description

Focus groups are a popular, widely accepted, and legitimate research method to determine attitudes, experiences, perceptions, and knowledge on a wide range of topics in many fields of endeavour. For example, studies have been conducted to examine participants' favourite pizza toppings, their quality of life following hip replacement surgery and how they feel about human cloning. Focus groups lead to the voicing of attitudes and insights not readily attainable from other qualitative forms of data collection. The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Prof. Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.

Table of Contents

VOLUME ONE PART ONE: ORIENTATION Definitions, Characteristics and Overview Studies Focus Group Interview - Charles Basch An Underutilized Research Technique for Improving Theory and Practice in Health Education Focus Groups - Peggy Yuhas Byers and James Wilcox A Qualitative Opportunity for Researchers The Method Is the Message - Michael Delli Carpini and Bruce Williams Focus Groups as a Method of Social, Psychological and Political Inquiry Focus Groups - David Morgan and Margaret Spanish A New Tool for Qualitative Research Focus Groups - David Morgan Focus Group Methodology - Sue Wilkinson A Review The Validity and Reliability of Focus Groups as a Research Method in Adult Education - Nicoleta Chioncel et al Terminology and Typology The Group-Depth Interview - Alfred Goldman The Group Interview in Social Research - James Frey and Andrea Fontana A Rose by Any Other Name May Smell as Sweet but 'Group Discussion' Is not Another Name for a 'Focus Group' nor Should It Be - Clive Boddy Historical Context The Group Interview - Emory Bogardus The Focused Interview - Robert Merton and Patricia Kendall The Focused Interview and Focus Groups - Robert Merton Continuities and Discontinuities Conducting Focus Group Sessions - Evelyn Folch-Lyon and John Trost Making Sense of Focus Groups - Rosaline Barbour The Secret Life of Focus Groups - Raymond Lee Robert Merton and the Diffusion of a Research Method Research Applications 'It's Good to Talk' - Alan Johnson The Focus Group and the Sociological Imagination Focus Groups - George Kamberelis and Greg Dimitriadis Strategic Articulations of Pedagogy, Politics and Inquiry Strengths and Limitations The Learning Curve - Ian Mansell et al The Advantages and Disadvantages in the Use of Focus Groups as a Method of Data Collection The Focus Group Interview - Debbie Ho Rising to the Challenge in Qualitative Research Methodology Theoretical and Conceptual Frameworks Focus Groups and the Nature of Qualitative Marketing Research - Bobby Calder Theorizing Subjects and Subject Matter in Focus Group Research - Sarah Cunningham-Burley, Anne Kerr and Stephen Pavis VOLUME TWO PART TWO: BIBLIOGRAPHIES AND LITERATURE REVIEWS 'Best Practice' in Focus Group Research - Tim Freeman Making Sense of Different Views A Review of the Use and Potential of Focus Groups in Social Work Research - Donald Linhorst The Analysis of Focus Groups in Published Research Articles - Geoffrey Wiggins Qualitative Sample Extensiveness in Health Education Research - Rachel Safman and Jeffery Sobal Group Interviews in Primary Care Research - Peter Twohig and Wayne Putnam Advancing the State of the Art or Ritualized Research? Literature Review - Elizabeth Halcomb et al Considerations in Undertaking Focus Group Research with Culturally and Linguistically Diverse Groups PART THREE: GENERAL METHODOLOGY Assessing Educational Effectiveness - Linda Costigan Lederman The Focus Group Interview as a Technique for Data Collection Collecting and Analyzing Qualitative Data - Julius Sim Issues Raised by the Focus Group Focus Group Method and Methodology - Andrew Parker and Jonathan Tritter Current Practice and Recent Debate Focus Groups and Methodological Reflections - Jonathan Woodring et al Conscientious Flexibility in the Field Using Focus Groups to Facilitate Culturally Anchored Research - Diane Hughes and Kimberly DuMont Multicultural Issues in Qualitative Research - Jeffrey Nevid and Nelly Sta. Maria Conducting Effective Focus Groups in the Context of Diversity - Janice Dreachslin Theoretical Underpinnings and Practical Implications PART FOUR: SPECIFIC METHODOLOGICAL ISSUES Planning The Design and Analysis of Focus Group Studies - John Knodel A Practical Approach Sampling and Recruiting Participants Planning and Recruiting the Sample for Focus Groups and In-Depth Interviews - Colin MacDougall and Elizabeth Fudge Group Composition, Group Size and Number of Groups Crossing Multidisciplinary Divides - Emma Clavering and Janice McLaughlin Exploring Professional Hierarchies and Boundaries in Focus Groups The Use of Focus Groups for Idea Generation - Edward Fern The Effects of Group Size, Acquaintanceship and Moderator on Response Quantity and Quality How Acquaintanceship and Analyst Can Influence Focus Group Results - James Nelson and Nancy Frontczak Small Is Not too Small - Jean Toner Reflections Concerning the Validity of Very Small Focus Groups (VSFGs) Question Design and Interview Schedule Construction Asking Elaborate Questions - Claudia Puchta and Jonathan Potter Focus Groups and the Management of Spontaneity Moderating Manufacturing Individual Opinions - Claudia Puchta and Jonathan Potter Market Research Focus Groups and the Discursive Psychology of Evaluation A Market of Opinions - Javier Lezaun The Political Epistemology of Focus Groups Using and Analyzing Focus Groups - Janet Smithson Limitations and Possibilities Interviewing the Moderator - Janine Morgall Traulsen, Anna Birna Almarsdottir and Ingunn Bjornsdottir An Ancillary Method to Focus Groups VOLUME THREE Analyzing the Data Getting the Focus and the Group - Pamela Kidd and Mark Parshall Enhancing Analytical Rigor in Focus Group Research Video Review - Marla Clayman et al An Alternative to Coding Transcripts of Focus Groups Focus Groups in Feminist Research - Sue Wilkinson Power, Interaction and the Co-Construction of Meaning What about Focus Group Interaction Data? - Wendy Duggleby 'It Was Fun... but We Don't Usually Talk about These Things' - Deborah Warr Analyzing Sociable Interaction in Focus Groups Maximizing Results with Focus Groups - Dianne Morrison-Beedy, Denise Cote-Arsenault and Nancy Fischbeck Feinstein Moderator and Analysis Issues Who's Talking - Lars-Christer Hyden and Paul B low Drawing Conclusions from Focus Groups - Some Methodological Considerations Focus Groups and Ethnography - Michael Agar and James MacDonald Just Say No? The Use of Conversation Analysis in Developing a Feminist Perspective on Sexual Refusal - Celia Kitzinger and Hannah Frith Reporting Consolidated Criteria for Reporting Qualitative Research (COREQ) - Allison Tong, Peter Sainsbury and Jonathan Craig A 32-Item Checklist for Interviews and Focus Groups Validity Focus Group Research - Roxanne McDaniel and Carole Ann Bach The Question of Scientific Rigor Focus Groups in Psychological Assessment - Dawne Vogt, Daniel King and Lynda King Enhancing Content Validity by Consulting Members of the Target Population Analyzing Interactional Contexts in a Data-Sharing Focus Group - Jamie Murdoch, Fiona Poland and Charlotte Salter PART FIVE: GROUP INTERACTION AND DYNAMICS Focusing on Sex - Hannah Frith Using Focus Groups in Sex Research Displaying Opinions - Greg Myers Topics and Disagreement in Focus Groups Focus Group Research and 'the Patient's View' - Pascale Lehoux, Blake Poland and Genevieve Daudelin A Conceptual Overview of the Self-Presentational Concerns and Response Tendencies of Focus Group Participants - David Wooten and Americus Reed II The Effects of Interaction on Consumers' Attitudes in Focus Groups - Terry Bristol and Edward Fern Focus Groups as Sites of Influential Interaction - Theodore Zorn et al Building Communicative Self-Efficacy and Effecting Attitudinal Change in Discussing Controversial Topics 'From the Heart of My Bottom' - Clare Wilkinson, Charlotte Rees and Lynn Knight Negotiating Humor in Focus Group Discussions The Social Contexts of Focus Groups - Jocelyn Hollander The Devil's Advocate - Colin MacDougall and Frances Baum A Strategy to Avoid Groupthink and Stimulate Discussion in Focus Groups The Methodology of Focus Groups - Jenny Kitzinger The Importance of Interaction between Research Participants VOLUME FOUR PART SIX: TECHNOLOGICAL ALTERNATIVES Telephone Focus Groups Telephone Focus Groups - Crystale Purvis Cooper, Cynthia Jorgensen and Tracie Merritt An Emerging Method in Public Health Research Online Focus Groups Online Focus Groups - Ted Gaiser Online Focus Groups - Donna Reid and Fraser Reid An In-Depth Comparison of Computer-Mediated and Conventional Focus Group Discussions A Critical Comparison of Offline Focus Groups, Online Focus Groups and E-Delphi - Elisabeth Br ggen and Pieter Willems Researching Online Populations - Kate Stewart and Matthew Williams The Use of Online Focus Groups for Social Research Toward a Theory of Technique for Online Focus Groups - Albino Claudio Bosio, Guendalina Graffigna and Edoardo Lozza Using Message Boards to Conduct Online Focus Groups - David Deggs, Kenda Grover and Kit Kacirek PART SEVEN: DISCUSSION ENHANCEMENT TECHNIQUES Vignettes Una Mujer Trabaja Doble Aqui - Michele Easter et al Vignette-Based Focus Groups on Stress and Work for Latina Blue-Collar Women in Eastern North Carolina Towards an Understanding of British Public Attitudes Concerning Human Cloning - Richard Shepherd et al Play-Acting and Focus Troupes - Steve Sato and Tony Salvador Theater Techniques for Creating Quick, Intense, Immersive and Engaging Focus Group Sessions Role-Playing The Indirect Approach of Semi-Focused Groups - Frederic Bill and Lena Olaison Expanding Focus Group Research through Role-Playing The Impact of Simulation on People Who Act as Simulated Patients - Lonneke Bokken, Jan van Dalen and Jan-Joost Rethans A Focus Group Study Storytelling Women's Stories - Clo Mingo, Carla Herman and Marla Jasperse Ethnic Variations in Women's Attitudes and Experiences of Menopause, Hysterectomy and Hormone Replacement Therapy Seeing the Person behind the Patient - Amanda Clarke, Elizabeth Jane Hanson and Helen Ross Enhancing the Care of Older People Using a Biographical Approach Drawing 'It Was Fun... I Liked Drawing My Thoughts' - Felice Yuen Using Drawings as a Part of the Focus Group Process with Children Repeat Receipts Repeat Receipts - Claudia Puchta, Jonathan Potter and Stephan Wolff A Device for Generating Visible Data in Market Research Focus Groups Poetic Transcription Nurturing Dialogic Hermeneutics and the Deliberative Capacities of Communities in Focus Groups - Melissa Freeman Concept Boards Concept Evaluation in Focus Groups - Radan Martinec Semantic Fields and Evaluative Strategies PART EIGHT: ETHICAL ISSUES The Practical, Methodological and Ethical Dilemmas of Conducting Focus Groups with Vulnerable Clients - Sara Owen PART NINE: FUTURE DIRECTIONS Future Directions for Focus Groups - David Morgan The Future of Focus Groups - Richard Krueger

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