Innovation management : strategies, concepts and tools for growth and profit
Author(s)
Bibliographic Information
Innovation management : strategies, concepts and tools for growth and profit
SAGE, 2012
2nd ed
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline-Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation-the key to growth and profit-rests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key questions: Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success.
Following the publication of the successful first edition, and in response to many readers' positive feedback for its case studies, the second edition contains a large number of new mini case studies about innovative start-ups, businesses, and ideas in the period of 2007-12 Innovation Management shows how companies and individuals can transform creative ideas into powerful, sustainable, change-the-world businesses and emphasizes the crucial role of execution in implementing inspiring ideas.
Table of Contents
Prologue Shlomo Maital and D V R Seshadri
PART ONE: STRATEGIES AND CONCEPTS FOR INNOVATION
The Innovation Imperative: Why Innovate?
The Innovation Portfolio: What to Innovate?
The Innovation Voices: How to Innovate?
The Innovative Mind: Who Innovates?
PART TWO: TOOLS FOR PROFIT AND GROWTH
Price-Cost-Value
Hidden Costs, Hidden Benefits
Trade-Offs: Optimizing and Eliminating Them
Cost Functions: 'Survival of the Fittest'
People, Knowledge and Machines: In Search of a Free Lunch
Scale and Scope: Scaling Markets of One
Learning Curves Are Made, not Born
Where is the Money? Markets and Demand-Driven Innovation
Calculating Risks: Decision-Making in an Uncertain World
Competing by Collaborating
Epilogue: Ten Essential Tools
Index
by "Nielsen BookData"