Beyond Cairo : US engagement with the Muslim world
Author(s)
Bibliographic Information
Beyond Cairo : US engagement with the Muslim world
（Palgrave Macmillan series in global public diplomacy）
Palgrave Macmillan, 2012
- : hbk
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Note
Includes index
Description and Table of Contents
Description
The US's once-enthusiastic commitment to restore trustworthy relations with the Muslim world has dwindled considerably since Obama's 2009 Cairo speech. This book tackles Washington's lagging engagement with the Muslim world and provides a roadmap for how the US can use public diplomacy to re-engage it.
Table of Contents
PART I: DEMYSTIFYING THE COMMUNICATION GAME Engaging the Muslim World Calculating the Cost of Manufactured Fear The New Public Diplomacy Argument PART II: CRUSADING US NATIONAL SECURITY Distorting the Process Marketing the American Brand Shifting the Tide PART III: Reshaping the Communicative Context Considering a Corps of Specialists Toward a Post-secular Communicative Framework
by "Nielsen BookData"