Marketing : an introduction

Author(s)

• Armstrong, Gary

Bibliographic Information

Marketing : an introduction

Gary Armstrong ... [et al.]

Pearson Education, 2012

2nd ed., European adaptation ed

• : [pbk.]

Note

Includes bibliographical references and index

"Authorized adaptation from the United States edition, entitled Marketing: An Introduction, 10th Edition"--T.p. verso

First published: 2009

Details

• NCID: BB11982949
• ISBN:
  • 9780273762607
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: xxxi, 603 p.
• Size: 27 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Textbooks