Marketing : an introduction

著者

• Armstrong, Gary

書誌事項

Marketing : an introduction

Gary Armstrong ... [et al.]

Pearson Education, 2012

2nd ed., European adaptation ed

• : [pbk.]

注記

Includes bibliographical references and index

"Authorized adaptation from the United States edition, entitled Marketing: An Introduction, 10th Edition"--T.p. verso

First published: 2009

詳細情報

• NII書誌ID(NCID): BB11982949
• ISBN:
  • 9780273762607
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Harlow
• ページ数/冊数: xxxi, 603 p.
• 大きさ: 27 cm
• 分類:
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing -- Textbooks