Buy-in : saving your good idea from getting shot down

Author(s)

• Kotter, John P.
• Whitehead, Lorne A.

Bibliographic Information

Buy-in : saving your good idea from getting shot down

John P. Kotter and Lorne A. Whitehead

Harvard Business Review Press, c2010

Details

• NCID: BB12019856
• ISBN:
  • 9781422157299
• LCCN: 2010016497
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xi, 192 p.
• Size: 22 cm
• Classification:
  • LCC : HF5438.5
  • DC22 : 650.1
• Subject Headings:
  • LCSH : Sales promotion
  • LCSH : Creative ability in business
  • LCSH : Public relations