Marketing effectiveness : marketing effectiveness, go to market, marketing performance measurement and management, return on marketing investment, marketing, marketing management, marketing mix, marketing mix modeling

著者

• Miller, Frederic P.
• Vandome, Agnes F.
• McBrewster, John

書誌事項

Marketing effectiveness : marketing effectiveness, go to market, marketing performance measurement and management, return on marketing investment, marketing, marketing management, marketing mix, marketing mix modeling

Frederic P. Miller, Agnes F. Vandome, John McBrewster (ed.)

Alphascript Pub., 2009

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB12020640
• ISBN:
  • 9786130248338
• 出版国コード: mf
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Beau Bassin
• ページ数/冊数: 88 p.
• 大きさ: 23 cm
• 分類:
  • DC19 : 380.1