Social business by design : transformative social media strategies for the connected company

著者

    • Hinchcliffe, Dion
    • Kim, Peter

書誌事項

Social business by design : transformative social media strategies for the connected company

By Dion Hinchcliffe and Peter Kim ; Foreword by Jeff Dachis

Jossey-Bass, 2012

  • : hbk.

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

From the Dachis Group-the global leader in social business-comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

目次

Foreword by Jeff Dachis vii Introduction 1 PART ONE Adapting Organizations to the Twenty-First Century 5 1 Social Media: Drivers of Global Business Opportunity 7 2 Social Media: A Way of Life, a Way of Business 17 3 Who's Winning in Social Business and Why 25 4 The Global Business Transition to Social Media 45 5 How Business Will Make the Transition 53 PART TWO The Techniques of Social Business 63 6 Social Media Marketing 65 7 Social Product Development 87 8 Crowdsourcing: Community-Powered Workforces 93 9 Social Customer Relationship Management and Customer Communities: Social Customer Care 99 10 Social Business Ecosystems: Engaging with Business Partners 107 11 Workforce Engagement: Creating a Connected Company Using Social Business 127 12 Social Business Supporting Capabilities 143 PART THREE Social Business Design and Strategy 157 13 Identifying Priorities and Planning 159 14 Building Blocks: The Elements of Social Business 169 15 Business Cases, Pilots, Return on Investment, and Value: Tying Them Together 185 16 Building a Social Business Strategy: The Outputs 191 17 Getting Started with Social Business 195 18 Maturity: The Social Business Unit 205 Epilogue 211 Appendix: The Ten Tenets of Social Business 215 Notes 217 Acknowledgments 229 About the Authors 231 Index 233

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