Science communication : a practical guide for scientists
著者
書誌事項
Science communication : a practical guide for scientists
Wiley-Blackwell, c2013
- : hbk
- : pbk
大学図書館所蔵 全9件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
: pbk ISBN 9781119993124
内容説明
Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication.
Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls.
This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.
目次
About the Authors ix
About the Contributors xi
Foreword xix
Prologue xxi
Acknowledgements xxiii
1 A Guide to Science Communication 1
1.1 Introduction 1
1.2 The Influence of Science Societies, Charities and Organisations 2
1.3 Modern Societies and Organisations 7
1.4 Science Communication as a Discipline 7
1.5 Phases of Science Communication 9
1.6 Recent Initiatives 18
1.7 A Way Forward 19
References 19
2 Scientists Communicating with the Public 23
2.1 Introduction 23
2.2 What does 'Science and Society' mean for Scientists? The Changing Environment 23
2.3 Are Academics Involved in Public Engagement? 34
2.4 What is the Current Level of Science Communication by Scientists? 39
2.5 Concluding Remarks 43
References 44
Useful Websites 45
3 Encouraging Scientists to Communicate with the Public 46
3.1 Introduction 46
3.2 Science Communication: the Barriers 48
3.3 Removing Barriers and Providing Incentives 52
3.4 Seeking Advice and Support 63
3.5 Embedding PE in Your Job 67
3.6 Personal Benefits and Benefits to the Wider Society 70
References 72
4 Communication, Learning and Writing 74
4.1 Communication Theories 74
4.2 Learning and Learning Theory 75
4.3 Learning Theory Frameworks 77
4.4 Constructivism and How it Applies to Science Communication Events 77
4.5 Learning Styles 78
4.6 Model of Family Centred Learning 83
4.7 Successful Scientific Writing for the Public 85
4.8 Concluding Remarks 91
Recommended Additional Reading for Writing for the Public 91
References 91
5 Monitoring and Evaluating your Event or Activity 93
5.1 Introduction 93
5.2 Key Stages in Undertaking an Engagement Project 94
5.3 Monitoring and Evaluating 97
5.4 Undertaking Evaluation 100
5.5 Interviews 107
5.6 Focus Groups 108
5.7 Observational Research 109
5.8 Deciding Which Evaluation Tools to Use for Your Project 109
5.9 Analysing the Results 113
5.10 Reporting the Results 117
5.11 Assessing Impact 118
5.12 Ethical Issues Associated with Evaluation Projects 119
Other Useful Resources and References 119
6 Getting Started with Public Science Communication 121
6.1 Introduction 121
6.2 Understanding Your Audience 123
6.3 Taking Your First Steps 136
6.4 Planning Your Own Event or Activity 136
6.5 How to Design Hooks for Your Event or Activity 143
6.6 Designing a Science Communication Activity 145
6.7 Consider Your Resources - Consumables Equipment Expertise and People (CEEP) 148
6.8 How to Get Your Project Funded 149
6.9 Top Tips for Successful Marketing 158
6.10 Health and Safety 159
6.11 Concluding Remarks 164
References 164
7 Direct Public Communication 166
7.1 Introduction 166
7.2 Direct Communication Delivering Information 166
7.3 Information through Conversation 182
7.4 A Focus on Policymakers 209
7.5 Concluding Remarks 225
References 225
8 Indirect Public Communication 227
8.1 Introduction 227
8.2 A Focus on Science and Television 227
8.3 A Focus on Radio and Science 232
8.4 A Focus on Newspapers 235
8.5 A Focus on Science and Writing 238
8.6 A Focus on Science Advocacy 244
8.7 A Focus on Citizen Science 245
8.8 Public Involvement in Health Research 259
8.9 A Focus on Web 2.0 Tools and Services 261
8.10 Concluding Remarks 274
References 274
9 Getting Started with Science Communication in Schools 277
9.1 Introduction 277
9.2 School Science Education and Scientific Literacy 278
9.3 A Skills Shortage in Science 280
9.4 Attitudes and Knowledge of Young People about Science 280
9.5 The Importance of Extra-curricular Science to Achievement 284
9.6 Getting Started with Science Communication in Schools 285
9.7 Think about your Resources, Consumables and Equipment 302
9.8 School Years and Qualifications 302
9.9 Concluding Remarks 305
References 305
Useful Websites 306
10 Demonstrating Interactions between Scientists and Schools 307
10.1 Introduction 307
10.2 Enhancing the Curriculum within the School Environment 308
10.3 Developing Cross-Curricular Activities for Primary and Secondary Schools 329
10.4 Enhancing the Curriculum with Activities with a School Audience but Outside the School Environment 333
10.5 Influencing Curriculum Change 337
10.6 Embedding Scientists into Schools 338
10.7 Training Teachers 343
10.8 Concluding Remarks 344
References 344
Epilogue 347
Abbreviations and Acronyms 349
Index 351
- 巻冊次
-
: hbk ISBN 9781119993131
内容説明
Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.
目次
About the Authors ix About the Contributors xi Foreword xix Prologue xxi Acknowledgements xxiii 1 A Guide to Science Communication 1 1.1 Introduction 1 1.2 The Influence of Science Societies Charities and Organisations 2 1.3 Modern Societies and Organisations 7 1.4 Science Communication as a Discipline 7 1.5 Phases of Science Communication 9 1.6 Recent Initiatives 18 1.7 A Way Forward 19 References 19 2 Scientists Communicating with the Public 23 2.1 Introduction 23 2.2 What does Science and Society mean for Scientists? The Changing Environment 23 2.3 Are Academics Involved in Public Engagement? 34 2.4 What is the Current Level of Science Communication by Scientists? 39 2.5 Concluding Remarks 43 References 44 Useful Websites 45 3 Encouraging Scientists to Communicate with the Public 46 3.1 Introduction 46 3.2 Science Communication: the Barriers 48 3.3 Removing Barriers and Providing Incentives 52 3.4 Seeking Advice and Support 63 3.5 Embedding PE in Your Job 67 3.6 Personal Benefits and Benefits to the Wider Society 70 References 72 4 Communication Learning and Writing 74 4.1 Communication Theories 74 4.2 Learning and Learning Theory 75 4.3 Learning Theory Frameworks 77 4.4 Constructivism and How it Applies to Science Communication Events 77 4.5 Learning Styles 78 4.6 Model of Family Centred Learning 83 4.7 Successful Scientific Writing for the Public 85 4.8 Concluding Remarks 91 Recommended Additional Reading for Writing for the Public 91 References 91 5 Monitoring and Evaluating your Event or Activity 93 5.1 Introduction 93 5.2 Key Stages in Undertaking an Engagement Project 94 5.3 Monitoring and Evaluating 97 5.4 Undertaking Evaluation 100 5.5 Interviews 107 5.6 Focus Groups 108 5.7 Observational Research 109 5.8 Deciding Which Evaluation Tools to Use for Your Project 109 5.9 Analysing the Results 113 5.10 Reporting the Results 117 5.11 Assessing Impact 118 5.12 Ethical Issues Associated with Evaluation Projects 119 Other Useful Resources and References 119 6 Getting Started with Public Science Communication 121 6.1 Introduction 121 6.2 Understanding Your Audience 123 6.3 Taking Your First Steps 136 6.4 Planning Your Own Event or Activity 136 6.5 How to Design Hooks for Your Event or Activity 143 6.6 Designing a Science Communication Activity 145 6.7 Consider Your Resources Consumables Equipment Expertise and People (CEEP) 148 6.8 How to Get Your Project Funded 149 6.9 Top Tips for Successful Marketing 158 6.10 Health and Safety 159 6.11 Concluding Remarks 164 References 164 7 Direct Public Communication 166 7.1 Introduction 166 7.2 Direct Communication Delivering Information 166 7.3 Information through Conversation 182 7.4 A Focus on Policymakers 209 7.5 Concluding Remarks 225 References 225 8 Indirect Public Communication 227 8.1 Introduction 227 8.2 A Focus on Science and Television 227 8.3 A Focus on Radio and Science 232 8.4 A Focus on Newspapers 235 8.5 A Focus on Science and Writing 238 8.6 A Focus on Science Advocacy 244 8.7 A Focus on Citizen Science 245 8.8 Public Involvement in Health Research 259 8.9 A Focus on Web 2.0 Tools and Services 261 8.10 Concluding Remarks 274 References 274 9 Getting Started with Science Communication in Schools 277 9.1 Introduction 277 9.2 School Science Education and Scientific Literacy 278 9.3 A Skills Shortage in Science 280 9.4 Attitudes and Knowledge of Young People about Science 280 9.5 The Importance of Extra-curricular Science to Achievement 284 9.6 Getting Started with Science Communication in Schools 285 9.7 Think about your Resources Consumables and Equipment 302 9.8 School Years and Qualifications 302 9.9 Concluding Remarks 305 References 305 Useful Websites 306 10 Demonstrating Interactions between Scientists and Schools 307 10.1 Introduction 307 10.2 Enhancing the Curriculum within the School Environment 308 10.3 Developing Cross-Curricular Activities for Primary and Secondary Schools 329 10.4 Enhancing the Curriculum with Activities with a School Audience but Outside the School Environment 333 10.5 Influencing Curriculum Change 337 10.6 Embedding Scientists into Schools 338 10.7 Training Teachers 343 10.8 Concluding Remarks 344 References 344 Epilogue 347 Abbreviations and Acronyms 349 Index 351
「Nielsen BookData」 より