Social networking for business : choosing the right tools and resources to fit your needs

著者

    • Shah, Rawn

書誌事項

Social networking for business : choosing the right tools and resources to fit your needs

Rawn Shah

Prentice-Hall, 2010

  • : pbk.

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注記

Includes index

内容説明・目次

内容説明

We all fail. And when it happens to you, someone's certain to point out that you can learn more from your failures than your successes. But learning from failure isn't automatic, or instantaneous. It requires very specific emotional and rational skills. You can learn those skills from this book. Drawing on leading-edge research with hundreds of entrepreneurs who have experienced both failure and success, From Lemons to Lemonade offers powerful strategies and practical techniques for managing the emotions generated by failure, so failure becomes less painful, learning happens faster, and you grow as much as possible from the experience. Dr. Dean Shepherd shows how to clarify why you failed, so you can walk away with insights you can actually use...helps you discover when to "pull the plug" on a failure in progress, so it won't last longer or feel even worse than necessary...shows how to eliminate secondary stresses that aggravate failure or make it more likely...helps you maintain your commitment to excellence even when you know that repeated project failure is likely...helps you master the self-compassion and self-caring you deserve in times of trouble. Let's face it: failing is never easy. But From Lemons to Lemonade will help you make it less painful and more useful and help you move from failure to success far more rapidly.

目次

Acknowledgments xiii About the Author xiv Chapter 1 Social Computing on the Ascent 1 Reshaping the Way We Work 5 Integrating into Business Processes and Activities 8 Summary 9 Chapter 2 Sharing a Social Experience 11 Modeling Social Experiences 17 Different Experiences for a Complex World 21 Summary 23 Chapter 3 Leadership in Social Environments 25 Governance and Leadership Models 28 A Selection of Leadership Models 29 The Centralized Models 29 The Delegated Model. 32 The Representative Model 34 The Starfish Model 35 The Swarm Model 36 Choosing a Leadership Model 37 Leaders and Influencers 40 Summary 42 Chapter 4 Social Tasks: Collaborating on Ideas 45 The Structure of Social Tasks 46 Identifying Beneficiaries 47 Describing the Form of Aggregation 48 Building a Template for a Task 49 Different Models of Social Tasks 49 Idea Generation 50 Codevelopment 53 Finding People 58 Summary 60 Chapter 5 Social Tasks: Creating and Managing Information 61 Recommendations and Reviews 61 Reviews 62 Direct Social Recommendations 63 Derived Social Recommendations 65 Creating and Categorizing Information 66 Sharing Collections 67 Folksonomies and Social Tagging 68 Direct Social Content Creation 70 Derived Social Content Generation 71 Filtering Information 72 Social Q&A Systems 73 Summary 74 Chapter 6 Social Ecosystems and Domains 75 Grouping Instances 75 Grouping Tools 77 Grouping Audiences into Domains 78 Who in the Organization Should Run the Social Environment? 81 Summary 83 Chapter 7 Building a Social Culture 85 Defining a Culture for a Social Environment 86 Ideology and Values 87 Behavior and Rituals 88 Imagery 90 Storytelling 92 Culture and Maturity of Social Environments 93 The Cultural Impact of Social Architecture 94 How Social Experience Models Impact Culture 94 How Social Leadership Models Impact Culture 97 How Social Tasks Impact Cultural Values 99 Summary 99 Chapter 8 Engaging and Encouraging Members 101 Belonging and Commitment 101 Creating a Model for Identifying Commitment 103 Maturing over a Lifecycle 108 Programs to Grow or Encourage Your Social Group 112 Membership Reward Programs 112 Recruiting Evangelists and Advocates 114 Member Training and Mentoring Programs 116 Summary 117 Chapter 9 Community and Social Experience Management 119 The Value and Characteristics of a Community Manager 120 Personality Traits and Habits 125 Where Do Community Managers Fit in an Organization? 127 Community Manager Tasks and Responsibilities 129 Member and Relationship Development 129 Topic and Activity Development 132 Administrative Tasks 133 Communications and Promotion 135 Business Development 136 Summary 137 Chapter 10 Measuring Social Environments 139 What Can You Measure? 140 Dimensions of Measurement 143 Types of Metrics 144 Metrics and Social Experiences 147 Measurement Mechanisms and Methods 149 Quantitative Analytic Measurement Mechanisms 149 Qualitative Measurement through Surveys and Interviews 150 Summary 152 Chapter 11 Social Computing Value 153 Defining the Structure of a Social Environment 154 Choosing a Social Experience 154 Setting a Social Leadership Model 156 Defining a Social Task 157 Grouping Experiences and Identifying the Audience Domain 159 Cultural Forces Shaping Social Environments 160 Social Computing and Business Strategy 161 Index 163

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