Advertising at war : business, consumers, and government in the 1940s
著者
書誌事項
Advertising at war : business, consumers, and government in the 1940s
(The history of communication)
University of Illinois Press, c2012
- : pbk
- : hbk
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注記
Includes bibliographical references and index
収録内容
- Prelude to war
- Advertising navigates the defense economy
- The initial year of the Advertising Council
- The consumer movement's return
- Advertising, Washington, and the renamed War Advertising Council
- The increasing role of the War Advertising Council
- Peace and the reconversion of the Advertising Council
