Towards building a civic-minded society : Thai Public Broadcasting Service : a study
著者
書誌事項
Towards building a civic-minded society : Thai Public Broadcasting Service : a study
（AMIC Asian communication series）
Asian Media Information and Communication Centre : Wee Kim Wee School of Communication and Information of Nanyang Technological University, 2011
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注記
At head of title: Asian Media Information and Communication Centre (AMIC)
"Funding support from the Friedrich-Ebert-Stiftung (FES)."--T.p. verso
"Undertaken with the support of the International Programme for the Development of Communications (IPDC) of UNESCO under the framework of the project Thai Public Broadcasting Service ..."--Acknowledgments
Includes bibliographical references
内容説明・目次
内容説明
Thailand's public broadcasting service organization, Thai Public Broadcasting Service (TPBS), was established on 15 January 2008 under the Thai Public Broadcasting Act. The television station in which TPBS operates, TV Thai, was established in a climate where Thailand needed an independent media that was free from the intervention of the government and commercial bodies, and one that would follow professional standards and public broadcast philsophy. Since its establishment one of TPBS's policies was to involve civil society in the production process. This book documents the researcher's effort to gain insights on how TPBS strategised its civil-society strengthening mechanisms, including creating a television programme called ""TV Jor Nuer"", that is produced by and for active citizen groups, including citizen journalists. The contents of the programme reflect the needs and tastes of viewers across the 17 northern provinces of Thailand. Research statistics were compiled and analysed in all prespectives to build a database that would explain the model that TV Thai uses to strengthen civic consciousness among its viewers to enhance the station's public broadcasting service function. The book serves as a useful reference for public broadcasters, especially those in the Asia-Pacific region, who wish to engage civil participation to produce content that serves its nation and reflects the needs of its citizens.
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