Qualitative consumer & marketing research

Author(s)

• Belk, Russell W.
• Fischer, Eileen
• Kozinets, Robert V.

Bibliographic Information

Qualitative consumer & marketing research

Russell Belk, Eileen Fischer and Robert V. Kozinets

SAGE, 2013

• : pbk

Note

Includes bibliographical references (p. [211]-228) and index

Details

• NCID: BB12093167
• ISBN:
  • 9780857027672
  • 9780857027665
• LCCN: 2012939638
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: 234 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Consumers -- Research
  • LCSH : Qualitative research