The Oxford handbook of strategic sales and sales management

Author(s)

• Cravens, David W.
• Le Meunier-FitzHugh, Kenneth
• Piercy, Nigel F.

Bibliographic Information

The Oxford handbook of strategic sales and sales management

edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy

Oxford University Press, 2012, c2011

• : pbk

Note

Includes bibliographical references and index

"1st published in paperback in 2012"--T.p. verso

Details

• NCID: BB12230428
• ISBN:
  • 9780199664610
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xxi, 637 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Sales management