The Oxford handbook of strategic sales and sales management

著者

• Cravens, David W.
• Le Meunier-FitzHugh, Kenneth
• Piercy, Nigel F.

書誌事項

The Oxford handbook of strategic sales and sales management

edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy

Oxford University Press, 2012, c2011

• : pbk

注記

Includes bibliographical references and index

"1st published in paperback in 2012"--T.p. verso

詳細情報

• NII書誌ID(NCID): BB12230428
• ISBN:
  • 9780199664610
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford
• ページ数/冊数: xxi, 637 p.
• 大きさ: 26 cm
• 分類:
  • DC22 : 658.8
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Sales management