The management of strategy
著者
書誌事項
The management of strategy
South-Western Cengage Learning, c2013
10e, International ed
- Concepts
- Cases
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注記
Previous ed.: 2011
Includes indexes
内容説明・目次
内容説明
Bring your students the most thorough, up-to-date, and relevant collection of strategic management cases available. Developed by highly respected experts and award-winning instructors Ireland, Hoskisson and Hitt, THE MANAGEMENT OF STRATEGY: CASES, 10E, International Edition combines the latest cutting-edge research in strategic management with impeccable scholarship and a practical global focus. A selection of 30 compelling cases examines a broad range of critical strategic management issues confronting managers today in U.S. as well as global organizations. Many of these timely cases offer full financial data and all are supported by comprehensive Instructor's Case Notes to guide analyses. Various online teaching tools and a complete electronic business library help keep cases relevant and your presentation and data current. Count on this engaging, complete case book to provide the practical understanding students need to effectively apply strategic management tools and techniques for increased performance and a competitive advantage.
目次
1. Adobe Systems Incorporated.
2. Apple Inc.: Keeping the i" in Innovation.
3. AT&T.
4. Best Buy.
5. CEMEX (A): Building a Global Latina.
6. Domino's Pizza: A Case Study in Organizational Evolution.
7. Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market.
8. Ford Motor Company.
9. From Low Cost to Global Leadership.
10. From Swords to Ploughshares.
11. Google.
12. Gore: Developing Global Teams to Meet 21st Century Challenges at W. L. Gore & Associates.
13. Great Lakes: Great Decisions (A).
14. Herman Miller: A Case of Reinvention and Renewal.
15. Attention Shoppers: Executive Compensation at Krogers, Safeway, Costco, and Whole Foods.
16. McDonald's: From Big Mac to P'tit Plaisir.
17. Mellon.
18. Microsoft Corp.
19. Movie Exhibition Industry: The Movie Exhibition Industry: 2011.
20. Navistar.
21. Netflix.
22. Nike's Global Women's Fitness Business: Driving Strategic Integration.
23. Porsche.
24. Rite Aid Corporation.
25. RJ Reynolds.
26. Twitter.
27. Under Armour.
28. Union Pacific.
29. Valeant Pharmaceuticals.
30. Zipcar."
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