International business

著者

書誌事項

International business

Alan M. Rugman, Simon Collinson

Prentice Hall Financial Times, 2009

5th ed

  • : pbk

大学図書館所蔵 件 / 全2件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

目次

PART ONE: THE WORLD OF INTERNATIONAL BUSINESS 1Regional and Global Strategy 2The Multinational Enterprise 3The Triad and International Business PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 4International Politics 5International Culture 6International Trade 7International Financial Markets and Institutions PART THREE: INTERNATIONAL BUSINESS STRATEGIES 8Multinational Strategy 9 Organizing Strategy 10 Production Strategy 11 Marketing Strategy 12 Human Resource Management Strategy 13 Political Risk and Negotiation Strategy 14 International Financial Management PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION 15 Corporate Strategy and National Competitiveness 16 European Union 17 Japan 18 North America 19 Emerging Economies 20 China 21 Corporate Ethics and the Natural Environment

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