International business
著者
書誌事項
International business
Prentice Hall Financial Times, 2009
5th ed
- : pbk
大学図書館所蔵 全2件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
目次
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS
1Regional and Global Strategy
2The Multinational Enterprise
3The Triad and International Business
PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
4International Politics
5International Culture
6International Trade
7International Financial Markets and Institutions
PART THREE: INTERNATIONAL BUSINESS STRATEGIES
8Multinational Strategy
9 Organizing Strategy
10 Production Strategy
11 Marketing Strategy
12 Human Resource Management Strategy
13 Political Risk and Negotiation Strategy
14 International Financial Management
PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION
15 Corporate Strategy and National Competitiveness
16 European Union
17 Japan
18 North America
19 Emerging Economies
20 China
21 Corporate Ethics and the Natural Environment
「Nielsen BookData」 より