Advanced database marketing : innovative methodologies and applications for managing customer relationships

Author(s)

• Coussement, Kristof
• De Bock, Koen W.
• Neslin, Scott A.

Bibliographic Information

Advanced database marketing : innovative methodologies and applications for managing customer relationships

edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin

Gower, c2013

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB12398834
• ISBN:
  • 9781409444619
• LCCN: 2012032138
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Farnham, Surrey
• Pages/Volumes: xx, 324 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.126
  • DC23 : 658.8/120285574
• Subject Headings:
  • LCSH : Database marketing
  • LCSH : Consumer profiling
  • LCSH : Customer relations