Advanced database marketing : innovative methodologies and applications for managing customer relationships

著者

• Coussement, Kristof
• De Bock, Koen W.
• Neslin, Scott A.

書誌事項

Advanced database marketing : innovative methodologies and applications for managing customer relationships

edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin

Gower, c2013

• : hbk

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB12398834
• ISBN:
  • 9781409444619
• LCCN: 2012032138
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Farnham, Surrey
• ページ数/冊数: xx, 324 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.126
  • DC23 : 658.8/120285574
• 件名:
  • LCSH : Database marketing
  • LCSH : Consumer profiling
  • LCSH : Customer relations