The complete marketer : 60 essential concepts for marketing excellence

Author(s)

• McDonald, Malcolm
• Meldrum, Mike

Bibliographic Information

The complete marketer : 60 essential concepts for marketing excellence

Malcolm McDonald and Mike Meldrum

Kogan Page, 2013

Note

Includes index

Details

• NCID: BB12443203
• ISBN:
  • 9780749466763
• LCCN: 2012046365
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 322 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing