Blowing up the brand : critical perspectives on promotional culture

Author(s)

• Aronczyk, Melissa
• Powers, Devon

Bibliographic Information

Blowing up the brand : critical perspectives on promotional culture

edited by Melissa Aronczyk and Devon Powers

（Popular culture and everyday life / general editor, Toby Miller, v. 21）

P. Lang, c2010

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB12461089
• ISBN:
  • 9781433108679
• LCCN: 2010023360
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vi, 338 p.
• Size: 23 cm
• Classification:
  • LCC : HD69.B7
  • DC22 : 306.3/4
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Brand name products
  • LCSH : Imagery (Psychology)
  • LCSH : Popular culture
• Parent Bibliography ID:
  • BA54859663