Ambush marketing in sports : theory and practice

Author(s)

• Nufer, Gerd

Bibliographic Information

Ambush marketing in sports : theory and practice

Gerd Nufer

（Routledge sports marketing）

Routledge, 2013

• : hbk

Note

Includes bibliographical references (p. [136]-146) and index

Details

• NCID: BB1247695X
• ISBN:
  • 9780415626781
• LCCN: 2012037500
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 157 p.
• Size: 24 cm
• Classification:
  • LCC : GV716
  • DC23 : 796.06/9
• Subject Headings:
  • LCSH : Sports -- Marketing
  • LCSH : Corporate sponsorship
• Parent Bibliography ID:
  • BB12273974