The social commerce handbook : 20 secrets for turning social media into social sales

著者

• Marsden, Paul
• Chaney, Paul

書誌事項

The social commerce handbook : 20 secrets for turning social media into social sales

Paul Marsden and Paul Chaney

McGraw-Hill, c2013

注記

Includes index

内容説明・目次

内容説明

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY."The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys". The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB12496888
• ISBN:
  • 9780071802024
• LCCN: 2012034102
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xx, 186 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
• 件名:
  • LCSH : Internet marketing -- Social aspects
  • LCSH : Social media -- Economic aspects
  • LCSH : Marketing -- Social aspects