International consumer behavior in the 21st century : impact on marketing strategy development

Author(s)

• Samli, A. Coskun

Bibliographic Information

International consumer behavior in the 21st century : impact on marketing strategy development

A. Coskun Samli

Springer, c2013

Note

Includes bibliographical references and index

Details

• NCID: BB12502539
• ISBN:
  • 9781461451242
• LCCN: 2012952158
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 170 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior -- 21st century
  • LCSH : Marketing -- 21st century
  • LCSH : Intercultural communication