Fashion promotion : building a brand through marketing and communication

Author(s)

• Moore, Gwyneth

Bibliographic Information

Fashion promotion : building a brand through marketing and communication

Gwyneth Moore

（AVA academia, . Basics fashion management ; 02）

AVA Publishing, c2012

Note

Includes bibliographical references and index

Details

• NCID: BB12515665
• ISBN:
  • 9782940411870
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lausanne
• Pages/Volumes: 176 p.
• Size: 23 cm
• Classification:
  • DC23 : 687.0688
• Subject Headings:
  • LCSH : Clothing trade -- Marketing
  • LCSH : Clothing trade -- Public relations
• Parent Bibliography ID:
  • BA8177452X