Enabling consumer and entrepreneurial literacy in subsistence marketplaces
著者
書誌事項
Enabling consumer and entrepreneurial literacy in subsistence marketplaces
（Education in the Asia-Pacific region, v. 12）
Springer, c2008
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.
目次
1 - Basic Research on Low-Literate Low Income Buyers and Sellers 2 - Developing a Consumer and Entrepreneurial Literacy Educational program 3 - Consumer and Entrepreneurial Literacy Program: Marketplace Literacy 4 - Consumer and Entrepreneurial Literacy Program: Consumer Literacy 5 - Consumer and Entrepreneurial Literacy Program: Day - 3 - Entrepreneurial literacy 6 - Consumer and Entrepreneurial Literacy Program - Day-4: Entrepreneurial literacy 7 - Consumer and Entrepreneurial Literacy Program: Day-5: Ethics and Miscellaneous Issues 8 - Implications for Non-Profit Organizations 9 - Implications for Education 10 - Implications for Business 11 - Implications for Academic Research
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