Enabling consumer and entrepreneurial literacy in subsistence marketplaces
Author(s)
Bibliographic Information
Enabling consumer and entrepreneurial literacy in subsistence marketplaces
(Education in the Asia-Pacific region, v. 12)
Springer, c2008
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.
Table of Contents
1 - Basic Research on Low-Literate Low Income Buyers and Sellers 2 - Developing a Consumer and Entrepreneurial Literacy Educational program 3 - Consumer and Entrepreneurial Literacy Program: Marketplace Literacy 4 - Consumer and Entrepreneurial Literacy Program: Consumer Literacy 5 - Consumer and Entrepreneurial Literacy Program: Day - 3 - Entrepreneurial literacy 6 - Consumer and Entrepreneurial Literacy Program - Day-4: Entrepreneurial literacy 7 - Consumer and Entrepreneurial Literacy Program: Day-5: Ethics and Miscellaneous Issues 8 - Implications for Non-Profit Organizations 9 - Implications for Education 10 - Implications for Business 11 - Implications for Academic Research
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