Hybrid value creation
Author(s)
Bibliographic Information
Hybrid value creation
（Markt- und Unternehmensentwicklung = Markets and organisations / edited by A. Picot ... [et al.]）
Springer Gabler, c2013
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Note
Originally presented as the author's thesis (doctoral)--Friedrich-Alexander-Universität Erlangen-Nürnberg, 2011
"Research"--Cover
Bibliography: p. [163]-185
Description and Table of Contents
Description
This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.
Table of Contents
Systematic Literature Review.- Hybrid Value Creation.- Empirical Study.- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products.- The Cluster of Solutions.
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