Managerial economics and business strategy
著者
書誌事項
Managerial economics and business strategy
（The McGraw-Hill series in economics）
McGraw-Hill Irwin, c2014
8th ed
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注記
Previous ed.: c2010
Includes bibliographical references (p. 598-615) and indexes
内容説明・目次
内容説明
Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill's Connect platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart's adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.
目次
1. The Fundamentals of Managerial Economics2. Market Forces: Demand and Supply3. Quantitative Demand Analysis4. The Theory of Individual Behavior5. The Production Process and Costs6. The Organisation of the Firm7. The Nature of Industry8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets9. Basic Oligopoly Models10. Game Theory: Inside Oligopoly11. Pricing Strategies for Firms with Market Power12. The Economics of Information13. Advanced Topics in Business Strategy14. A Manager's Guide to Government in the MarketplaceCase Study: Challenges at Time Warner:Appendix A: Answers to Selected End-of-Chapter ProblemsAppendix B: Additional Readings and References
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