Managerial economics and business strategy
著者
書誌事項
Managerial economics and business strategy
(The McGraw-Hill series in economics)
McGraw-Hill Irwin, c2014
8th ed
大学図書館所蔵 全5件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Previous ed.: c2010
Includes bibliographical references (p. 598-615) and indexes
内容説明・目次
内容説明
Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill's Connect platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart's adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.
目次
1. The Fundamentals of Managerial Economics2. Market Forces: Demand and Supply3. Quantitative Demand Analysis4. The Theory of Individual Behavior5. The Production Process and Costs6. The Organisation of the Firm7. The Nature of Industry8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets9. Basic Oligopoly Models10. Game Theory: Inside Oligopoly11. Pricing Strategies for Firms with Market Power12. The Economics of Information13. Advanced Topics in Business Strategy14. A Manager's Guide to Government in the MarketplaceCase Study: Challenges at Time Warner:Appendix A: Answers to Selected End-of-Chapter ProblemsAppendix B: Additional Readings and References
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