Strategic management of technological innovation
Author(s)
Bibliographic Information
Strategic management of technological innovation
McGraw-Hill/Irwin, 2013
4th ed., International ed
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
Table of Contents
Chapter 1 - Introduction Part One - Industry Dynamics of Technological InnovationChapter 2 - Sources of Innovation Chapter 3 - Types and Patterns of InnovationChapter 4 - Standards Battles and Design Dominance Chapter 5 - Timing of EntryPart Two - Formulating Technological Innovation StrategyChapter 6 - Defining the Organization's Strategic DirectionChapter 7 - Choosing Innovation ProjectsChapter 8 - Collaboration Strategies Chapter 9 - Protecting InnovationPart Three - Implementing Technological Innovation Strategy Chapter 10 - Organizing for InnovationChapter 11 - Managing the New Product Development Process Chapter 12 - Managing New Product Development TeamsChapter 13 - Crafting a Deployment Strategy
by "Nielsen BookData"