Financial services marketing : an international guide to principles and practice

著者

• Ennew, Christine
• Waite, Nigel

書誌事項

Financial services marketing : an international guide to principles and practice

Christine Ennew and Nigel Waite ; [with a foreword by Lord McFall of Alcluith]

Routledge, 2013

2nd ed

• : hbk

注記

Bibliography: p. [476]-486

Includes index

"First edition published 2006 by Butterworth-Heinemann/Elsevier"--T.p. verso

詳細情報

• NII書誌ID(NCID): BB12575893
• ISBN:
  • 9780415521673
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xxii, 495 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 332.10688
• 件名:
  • LCSH : Financial services industry -- Marketing