Financial services marketing : an international guide to principles and practice

Author(s)

• Ennew, Christine
• Waite, Nigel

Bibliographic Information

Financial services marketing : an international guide to principles and practice

Christine Ennew and Nigel Waite ; [with a foreword by Lord McFall of Alcluith]

Routledge, 2013

2nd ed

• : hbk

Note

Bibliography: p. [476]-486

Includes index

"First edition published 2006 by Butterworth-Heinemann/Elsevier"--T.p. verso

Details

• NCID: BB12575893
• ISBN:
  • 9780415521673
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxii, 495 p.
• Size: 26 cm
• Classification:
  • DC23 : 332.10688
• Subject Headings:
  • LCSH : Financial services industry -- Marketing