Creating blockbusters! : how to generate and market hit entertainment for TV, movies, video games, and books
著者
書誌事項
Creating blockbusters! : how to generate and market hit entertainment for TV, movies, video games, and books
Pelican Pub., 2012
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注記
Includes index
内容説明・目次
内容説明
A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.
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