Marketing research

Author(s)

• Aaker, David A.

Bibliographic Information

Marketing research

David A. Aaker ... [et al.]

Wiley, c2013

11th ed

• : cloth

Note

Previous ed.: c2010

Includes index

Details

• NCID: BB12579293
• ISBN:
  • 9781118156636
• LCCN: 2012027801
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xvii, 741 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.2
  • DC23 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research