Luxury world : the past, present and future of luxury brands
著者
書誌事項
Luxury world : the past, present and future of luxury brands
Kogan Page, 2009
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [229]-230) and index
内容説明・目次
内容説明
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion?
With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.
目次
- Chapter - 00: Introduction: The evolution of luxury
- Chapter - 01: The dream weavers
- Chapter - 02: The last artisans
- Chapter - 03: Romancing the stones
- Chapter - 04: Watching the watchmakers
- Chapter - 05: Auto attraction
- Chapter - 06: Fractional high-flyers
- Chapter - 07: Super yachts
- Chapter - 08: Haute property
- Chapter - 09: Deluxe nomads
- Chapter - 10: Art brands
- Chapter - 11: Upscale retail
- Chapter - 12: Digital luxury
- Chapter - 13: By royal appointment
- Chapter - 14: In champagne country
- Chapter - 15: The wines of paradise
- Chapter - 16: The chef
- Chapter - 17: Well-being
- Chapter - 18: The knowledge economy
- Chapter - 19: The gift of time
- Chapter - 20: Sustainable luxury
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