Luxury world : the past, present and future of luxury brands
Author(s)
Bibliographic Information
Luxury world : the past, present and future of luxury brands
Kogan Page, 2009
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. [229]-230) and index
Description and Table of Contents
Description
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion?
With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.
Table of Contents
- Chapter - 00: Introduction: The evolution of luxury
- Chapter - 01: The dream weavers
- Chapter - 02: The last artisans
- Chapter - 03: Romancing the stones
- Chapter - 04: Watching the watchmakers
- Chapter - 05: Auto attraction
- Chapter - 06: Fractional high-flyers
- Chapter - 07: Super yachts
- Chapter - 08: Haute property
- Chapter - 09: Deluxe nomads
- Chapter - 10: Art brands
- Chapter - 11: Upscale retail
- Chapter - 12: Digital luxury
- Chapter - 13: By royal appointment
- Chapter - 14: In champagne country
- Chapter - 15: The wines of paradise
- Chapter - 16: The chef
- Chapter - 17: Well-being
- Chapter - 18: The knowledge economy
- Chapter - 19: The gift of time
- Chapter - 20: Sustainable luxury
by "Nielsen BookData"