Transnational management : text, cases, and readings in cross-border management

著者

書誌事項

Transnational management : text, cases, and readings in cross-border management

Christopher A. Bartlett, Paul W. Beamish

McGraw-Hill Irwin, c2014

7th ed

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

目次

Part One: Introduction Part Two: The Strategic Imperatives Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities Case 1 - : Sher-Wood Hockey Sticks: Global Sourcing Case 1 - : Jollibee Foods Corporation (A): International Expansion Case 1- : Mahindra & Mahindra in South Africa Case 1 - : Acer, Inc.: Taiwan's Rampaging Dragon Reading 1 - : The Global Entrepreneur Reading 1 - : Distance Still Matters Reading 1 - : The Tortuous Evolution of the Multinational Corporation Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces Case 2 - : Global Wine War 2009: New World versus Old Case 2 - : The Globalisation of CEMEX Case 2 - : A Speed Race: Benelli and QJ Compete in the International Motorbike Arena Reading 2 - : Culture and Organisation Reading 2 - : Clusters and the New Economics of Competition Reading 2 - : Managing Risk in an Unstable World Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage Case 3 - : The Global Branding of Stella Artois Case 3 - : United Cereal: Lora Brill's Eurobrand Challenge Case 3 - : GE's Imagination Breakthrough: The Evo Project Reading 3 - : Managing Differences: The Central Challenge of Global Strategy Reading 3 - : Capturing the World's Emerging Middle Class Reading 3 - : New Business Models in Emerging Markets Part Three: The Organisational Challenge Chapter 4: Developing a Transnational Organisation: Managing Integration, Responsiveness, and Flexibility Case 4 - : Philips versus Matsushita: The Competitive Battle Continues Case 4 - : ECCO A/S - Global Value Chain Management Case 4 - : Lundbeck Korea: Managing an International Growth Engine Case 4 - : Kent Chemical: Organising for International Growth Reading 4 - : Organising for an Emerging World Reading 4 - : Have You Restructured for Global Success? Reading 4 - : Matrix Management: Not a Structure, a Frame of Mind Chapter 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management Case 5 - : Applied Research Technologies, Inc.: Global Innovation's Challenges Case 5 - : P&G Japan: The SK-II Globalisation Project Case 5 - : McKinsey & Company: Managing Knowledge and Learning Reading 5 - : Building Effective R&D Capabilities Abroad Reading 5 - : How GE is Disrupting Itself Reading 5 - : How to Build Collaborative Advantage Chapter 6: Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries Case 6 - : Sharp Corporation: Beyond Japan Case 6 - : Nora-Sakari: A Proposed JV in Malaysia (Revised) Case 6 - : Eli Lilly in India: Rethinking the Joint Venture Strategy Reading 6 - : The Design and Management of International Joint Ventures Reading 6 - : How to Manage Alliances Better than One at a Time Part Four: The Managerial Implications Chapter 7: Implementing the Strategy: Building Multidimensional Capabilities Case 7 - : Levendary Cafe: The China Challenge Case 7 - : Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy Case 7 - : Silvio Napoli at Schindler India Case 7 - : Managing a Global Team: Greg James at Sun Microsystems, Inc. Reading 7 - : Managing Executive Attention in the Global Company Reading 7 - : Tap Your Subsidiaries for Global Reach Reading 7 - : The Collaboration Imperative Chapter 8: The Future of the Transnational: An Evolving Global Role Case 8 - : Barrick Gold Corporation - Tanzania Case 8 - : IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor Case 8 - : Genzyme's CSR Dilemma: How to Play its HAND Reading 8 - : A Global Leader's Guide to Managing Business Conduct Reading 8 - : Serving the World's Poor, Pofitably

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