Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing

著者

• Tesar, George
• Bodin, Jan

書誌事項

Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing

George Tesar, Jan Bodin

World Scientific, c2013

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB12713556
• ISBN:
  • 9789814383059
• 出版国コード: si
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Singapore
• ページ数/冊数: xxi, 505 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Industrial clusters