Marketing and managing tourism destinations
著者
書誌事項
Marketing and managing tourism destinations
Routledge, 2013
- : hbk
- : pbk
大学図書館所蔵 全19件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:
A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
A unique systematic model to manage and market destinations.
Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.
This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
目次
Part 1: Introduction to Destination Management and Marketing Concepts and Roles 1. The Concepts of Destination Management and Marketing 2. Destination Planning 3. Destination Marketing Planning 4. Destination Management Research 5. Destination Product Development 6. Destination Partnerships and Team-Building 7. Destination Community and Stakeholder Relations 8. Destination Governance and Leadership Part 2: Destination Communications and Promotion 9. Destination Branding 10. Destination Integrated Marketing Communications 11. Destination Information and Communication Technologies Part 3: Destination Markets 12. Consumer Behavior, Segmentation, and Market Trends 13. Domestic Pleasure and Leisure Travel Markets 14. International Pleasure and Leisure Travel Markets 15. Business Travel and Business Event Markets Part 4: The Future of Destination Management and Marketing 16. Future of Destination Management and Marketing
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