Market your way to growth : 8 ways to win

Author(s)

• Kotler, Philip
• Kotler, Milton

Bibliographic Information

Market your way to growth : 8 ways to win

Philip and Milton Kotler

J. Wiley, c2013

• : [hbk.]

Note

Includes bibliographical references and index

Details

• NCID: BB12762121
• ISBN:
  • 9781118496404
• LCCN: 2012537270
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxviii, 212 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8/12
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Customer relations -- Management
  • LCSH : Relationship marketing