International marketing and the country of origin effect : the global impact of 'made in Italy'

Author(s)

• Bertoli, Giuseppe
• Resciniti, Riccardo
• Papadopoulos, N. G. (Nicolas G.)

Bibliographic Information

International marketing and the country of origin effect : the global impact of 'made in Italy'

edited by Giuseppe Bertoli, Riccardo Resciniti ; [foreword by Nicolas Papadopoulos]

E. Elgar, c2012

Other Title

International marketing and the country of origin effect : the global impact of "made in Italy"

Note

Includes bibliographical references and index

Details

• NCID: BB12780225
• ISBN:
  • 9781781955604
• LCCN: 2012947120
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: xiv, 202 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.840945
• Subject Headings:
  • LCSH : Export marketing -- Italy
  • LCSH : Marks of origin -- Italy