International marketing and the country of origin effect : the global impact of 'made in Italy'

著者

• Bertoli, Giuseppe
• Resciniti, Riccardo
• Papadopoulos, N. G. (Nicolas G.)

書誌事項

International marketing and the country of origin effect : the global impact of 'made in Italy'

edited by Giuseppe Bertoli, Riccardo Resciniti ; [foreword by Nicolas Papadopoulos]

E. Elgar, c2012

タイトル別名

International marketing and the country of origin effect : the global impact of "made in Italy"

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB12780225
• ISBN:
  • 9781781955604
• LCCN: 2012947120
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cheltenham
• ページ数/冊数: xiv, 202 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.840945
• 件名:
  • LCSH : Export marketing -- Italy
  • LCSH : Marks of origin -- Italy