Marketing strategy : a decision-focused approach

Author(s)

• Walker, Orville C.
• Mullins, John W. (John Walker)

Bibliographic Information

Marketing strategy : a decision-focused approach

Orville C. Walker, Jr., John W. Mullins

McGraw-Hill/Irwin, c2014

8th ed

Note

Includes indexes

Details

• NCID: BB12782311
• ISBN:
  • 9780078028946
• LCCN: 2012041227
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 368 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management