Managerial economics
著者
書誌事項
Managerial economics
Wiley, c2012
7th ed.
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内容説明・目次
内容説明
The 7 th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business. This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of this content throughout. The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications.
目次
CHAPTER 1 Introduction to Economic Decision Making 1 SECTION I: Decisions within Firms 25 CHAPTER 2 Optimal Decisions Using Marginal Analysis 27 CHAPTER 3 Demand Analysis and Optimal Pricing 77 CHAPTER 4 Estimating and Forecasting Demand 128 CHAPTER 5 Production 190 CHAPTER 6 Cost Analysis 226 SECTION II: Competing within Markets 281 CHAPTER 7 Perfect Competition 283 CHAPTER 8 Monopoly 319 CHAPTER 9 Oligopoly 349 CHAPTER 10 Game Theory and Competitive Strategy 397 CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis 446 SECTION III: Decision-Making Applications 497 CHAPTER 12 Decision Making under Uncertainty 499 CHAPTER 13 The Value of Information 541 CHAPTER 14 Asymmetric Information and Organizational Design 581 CHAPTER 15 Bargaining and Negotiation 630 CHAPTER 16 Auctions and Competitive Bidding 668 CHAPTER 17 Linear Programming 707 Answers to Odd-Numbered Questions www.wiley.com/college/samuelson Index 751
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