Essentials of marketing research : putting research into practice

Author(s)

• Clow, Kenneth E.
• James, Karen E.

Bibliographic Information

Essentials of marketing research : putting research into practice

Kenneth E. Clow, Karen E. James

SAGE, c2014

• : pbk

Note

Includes bibliographical references (p. 468-480) and index

Details

• NCID: BB12795120
• ISBN:
  • 9781412991308
• LCCN: 2012037172
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxii, 497 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC23 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research