International business strategy : rethinking the foundations of global corporate success
Author(s)
Bibliographic Information
International business strategy : rethinking the foundations of global corporate success
Cambridge University Press, 2013
2nd ed
- : hardback
- : pbk
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Note
Includes index
Description and Table of Contents
- Volume
-
: hardback ISBN 9781107027893
Description
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Table of Contents
- List of figures
- List of case studies
- About the author
- Foreword Jean-Francois Hennart
- Acknowledgements
- List of abbreviations
- Walkthrough
- Introduction and overview of the book's framework
- Part I. Core Concepts: 1. Conceptual foundations of international business strategy
- 2. The critical role of firm-specific advantages
- 3. The nature of home country location advantages
- 4. The problem with host country location advantages
- 5. Combining firm-specific advantages and location advantages in a multinational framework
- Part II. Functional Issues: 6. International innovation
- 7. International sourcing and production
- 8. International finance
- 9. International marketing
- 10. Managing managers in the multinational enterprise
- Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors
- 12. Entry mode dynamics 2: strategic alliance partners
- 13. Entry mode dynamics 3: mergers and acquisitions
- 14. The role of emerging economies
- 15. Emerging economy multinational enterprises
- 16A. International strategies of corporate social responsibility
- 16B. International strategies of corporate environmental sustainability
- Conclusion. The true foundations of global corporate success
- Appendix. Suggested additional readings.
- Volume
-
: pbk ISBN 9781107683099
Description
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Table of Contents
- List of figures
- List of case studies
- About the author
- Foreword Jean-François Hennart
- Acknowledgements
- List of abbreviations
- Walkthrough
- Introduction and overview of the book's framework
- Part I. Core Concepts: 1. Conceptual foundations of international business strategy
- 2. The critical role of firm-specific advantages
- 3. The nature of home country location advantages
- 4. The problem with host country location advantages
- 5. Combining firm-specific advantages and location advantages in a multinational framework
- Part II. Functional Issues: 6. International innovation
- 7. International sourcing and production
- 8. International finance
- 9. International marketing
- 10. Managing managers in the multinational enterprise
- Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors
- 12. Entry mode dynamics 2: strategic alliance partners
- 13. Entry mode dynamics 3: mergers and acquisitions
- 14. The role of emerging economies
- 15. Emerging economy multinational enterprises
- 16A. International strategies of corporate social responsibility
- 16B. International strategies of corporate environmental sustainability
- Conclusion. The true foundations of global corporate success
- Appendix. Suggested additional readings.
by "Nielsen BookData"