The business of database marketing

Author(s)

• Tooker, Richard N.
• Hughes, Arthur M. (Arthur Middleton)

Bibliographic Information

The business of database marketing

Richard N. Tooker ; [foreword by Arthur Middleton Hughes]

Racom Communications, c2006

Note

Includes index

Details

• NCID: BB12857625
• ISBN:
  • 9781933199054
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xviii, 249 p.
• Size: 24 cm.
• Attached Material: 1 CD-ROM (4 3/4 in.)
• Classification:
  • DC22 : 658.872
• Subject Headings:
  • LCSH : Database marketing