Marketing : the core

Author(s)

• Kerin, Roger A.
• Hartley, Steven W.
• Rudelius, William

Bibliographic Information

Marketing : the core

Roger A. Kerin, Steven W. Hartley, William Rudelius

McGraw-Hill Irwin, c2013

5th ed

Note

Map on lining papers

Includes indexes

Details

• NCID: BB12932367
• ISBN:
  • 9780078028922
• LCCN: 2012030984
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xlvii, 507 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing